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7 steps, about 30 min

Initiation Equity research superday, Juniper Lane

Initiate on a specialty apparel retailer

You are initiating coverage of Juniper Lane, a women's activewear retailer with 400 stores and a growing online business. The stock is $31. Walk me through your initiation: the call, the thesis, the model, and the note.

Written by Waddle Street. The company and every number are made up for practice.

Run it as a mock with an interviewer who follows up.