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Learn/Strategy and competitive analysis
LearnStrategy and competitive analysis

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B Basic

  • How a business makes money8m
  • Industry structurePro9m
  • Competitive advantagePro8m
  • Market sizingPro8m

A Advanced

  • Portfolio choices and the best ownerPro10m
  • Adjacencies and vertical movesPro9m
  • Capital allocation: deals against the alternativesPro10m
  • FlashcardsPro0/15
  • Basic quizPro80% passes
  • Advanced quizPro80% passes
  • Terms

Strategy and competitive analysis

0
of 7 lessons
0
of 15 cards
FlashcardsStart the first lesson

The thinking that comes before a deal: how a business makes money, how its industry works, what protects it, and where a company should put its next dollar.

BBasic4 lessons

  1. 1How a business makes moneyBefore you value a company you should be able to say, in two sentences, who pays it, for what, and why the last unit sold is more or less profitable than the first.8 min
  2. 2Industry structureProHow profitable a company can be depends a lot on the industry it is in: how many rivals, how strong its customers and suppliers are, and how easy it is to enter or substitute.9 min
  3. 3Competitive advantageProA competitive advantage is anything that lets a company earn more than its cost of capital for a long time without a rival copying it. Corp dev should be able to name the target's and test it with numbers.8 min
  4. 4Market sizingProEvery acquisition case asks how big the opportunity is. Build the number from units you can defend, then check it from the other direction.8 min
  5. QBasic quizPro8 questions, 80% passes

AAdvanced3 lessons

  1. 5Portfolio choices and the best ownerProA company with several businesses has to decide which to feed, which to fix, and which to sell. The test for each is whether this company is the best owner of it.10 min
  2. 6Adjacencies and vertical movesProMost growth deals move one step away from the core: a new product for the same customers, the same product for new customers, or a step up or down the value chain.9 min
  3. 7Capital allocation: deals against the alternativesProEvery dollar spent on an acquisition could have funded a factory, paid down debt, or bought back shares. A good corp dev analyst compares the deal with those alternatives, not with doing nothing.10 min
  4. QAdvanced quizPro8 questions, 80% passes