All programs
Insight programs
What changed
Competitions

Contacts
Find people
Write a note

Learn
Drills
My answers
Markets
Resume review
Resources

Overview
Find your fit
Guides

Learn Drills My answers Markets Resume review Resources

Learn

Learn/Market entry and growth strategy

Go to

Learn Market entry and growth strategy

0 of 6 lessons, sign in to save

B Basic

Is the market worth entering?8m
Who competes, and can the client win?Pro8m
Growth strategy: where to growPro8m

A Advanced

Entry economics: ramp, cannibalization, and NPVPro10m
How incumbents respondPro9m
Pilots and the go decisionPro9m

FlashcardsPro0/15
Basic quizPro80% passes
Advanced quizPro80% passes
Terms

Market entry and growth strategy

0
of 6 lessons: 0
of 15 cards

Flashcards Start the first lesson

Judge a market, place the client against the competition, pick where to grow, then work the entry economics, the incumbent's response, and a pilot that tests the riskiest assumption.

BBasic3 lessons

1Is the market worth entering?A big market is not the same as an attractive one. Size, growth, profit pool, and structure each answer a different part of the question.8 min
2Who competes, and can the client win?ProWinning comes from serving the purchase criteria customers care about better or cheaper than the incumbents. Score both sides on those criteria, weighted by what customers value.8 min
3Growth strategy: where to growProGrowth cases ask how a client hits a revenue target. Start with the gap, then fill it from the options closest to the core before reaching for anything new.8 min
Basic quizPro10 questions, 80% passes

AAdvanced3 lessons

4Entry economics: ramp, cannibalization, and NPVProReal entries ramp up over years, steal from the client's own products, and pay back over time. A clean case answer handles all three.10 min
5How incumbents respondProThe entry plan assumes share the incumbents will fight for. Work out what they gain from fighting versus accommodating, because that decides whether they will.9 min
6Pilots and the go decisionProWhen the case hinges on an uncertain assumption, the best recommendation is often a cheap test with a clear rule for what happens next. Expected value shows what the test is worth.9 min
Advanced quizPro10 questions, 80% passes